Privacy Policy
Last updated: 26 July 2026.
This Privacy Policy explains how mlbfuturesbetting.com (PennantEdge, “we”, “us”) collects, stores and processes personal data about visitors to this website. We are an independent editorial publisher focused on Major League Baseball futures betting from a United Kingdom perspective. We do not accept stakes, hold customer funds, or operate as a licensed gambling operator.
Where we process personal data of UK residents, we do so in line with the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The Information Commissioner’s Office is the supervisory authority for the UK and oversees compliance with that legislation.
Who we are and how to contact us
The data controller for this website is the editorial team operating PennantEdge at mlbfuturesbetting.com. If you wish to exercise any of the rights described below, withdraw a consent you have given, or raise a concern about how your personal data is handled, please use the contact channel published on the About Us page of this website.
What personal data we collect
We collect only the personal data that is necessary to operate this website, keep it secure, and improve the editorial content we publish. Specifically:
Technical data collected automatically when you visit the site: IP address, the date and time of your visit, the pages you view, the page you arrived from, the type of device and browser you are using, the operating system, the screen size and the approximate location derived from your IP address at country or region level. This information is generated by your browser and our hosting infrastructure as part of normal web traffic.
Cookie and similar-technology data: small text files stored on your device that allow basic site functionality, remember your preferences for cookies and consent, and produce aggregated analytics about how the site is used. The categories of cookies we use, their purposes and how to manage them are described in our Cookie Policy.
Information you choose to provide: any details you submit voluntarily through a contact form, an editorial enquiry or correspondence with the editorial team. We do not run user accounts, comment systems or paid subscriptions, so we do not collect log-in credentials, payment data or financial information.
We do not knowingly collect any personal data from anyone under the age of 18. This site discusses gambling and is intended only for adults who are legally permitted to bet in their jurisdiction.
How we use your personal data
We use the personal data described above for the following purposes:
To operate, maintain and secure the website, including detecting and preventing fraud, abuse, scraping and other forms of misuse. The lawful basis for this processing is our legitimate interest in keeping the site available and reliable for genuine readers.
To produce aggregated analytics about traffic patterns, popular content and reader behaviour at a non-identifiable level, so that we can improve our editorial coverage. The lawful basis for analytics that involve cookies or similar technologies is your consent, given through the cookie banner; you can withdraw that consent at any time.
To respond to enquiries you send us. The lawful basis for this is our legitimate interest in answering people who contact us, or, if you initiated the contact in order to enter into a relationship with us, the necessity of taking steps at your request before any agreement.
To comply with legal obligations that apply to us, including responding to lawful requests from regulators, law-enforcement bodies and courts. The lawful basis is compliance with a legal obligation.
We do not sell personal data, we do not use it for automated decision-making that produces legal or similarly significant effects, and we do not use it for cross-context behavioural advertising.
Cookies and similar technologies
This website uses a small number of cookies and similar technologies. Strictly necessary cookies are set automatically because the site cannot function without them. All other categories — analytics, preference and any third-party embedded content — are set only after you have given consent through the cookie banner. You can withdraw or change that consent at any time. Full details, including category names, purposes and retention periods, are listed in our Cookie Policy.
Sharing your personal data
We share personal data only with carefully selected service providers that help us operate the website. These currently include our hosting provider, our content-delivery network, our analytics provider where you have consented to analytics, and our email provider where you have written to us. Each of these processors handles personal data only on our written instructions and under appropriate contractual safeguards.
We may also disclose personal data where we are legally required to do so, for example in response to a valid court order, regulatory request or law-enforcement enquiry, or where disclosure is necessary to protect our rights, property or safety, or those of our readers or third parties.
We do not sell, rent or trade personal data with third parties for their own marketing purposes.
International transfers
Some of the service providers we use may store or process personal data outside the United Kingdom. Where that happens, we make sure an appropriate transfer mechanism recognised by UK GDPR is in place, such as the UK International Data Transfer Agreement, the UK Addendum to the European Commission’s Standard Contractual Clauses, or an adequacy regulation issued by the Secretary of State, depending on the destination country.
How long we keep your personal data
We keep personal data only for as long as we need it for the purpose we collected it, after which it is deleted or fully anonymised.
Server logs are retained for up to twelve months for security and abuse-prevention purposes, then deleted on a rolling basis. Aggregated analytics data is kept for up to twenty-six months. Correspondence sent to the editorial team is kept for as long as necessary to handle the matter and meet any related legal or accounting obligations, after which it is deleted. Cookie retention periods are listed in the Cookie Policy.
Your rights under UK GDPR
Subject to certain conditions and exemptions, you have the following rights in relation to your personal data:
The right to be informed about how we use your personal data, which is the purpose of this Privacy Policy.
The right of access — you can ask us to confirm whether we hold personal data about you and to provide you with a copy.
The right to rectification of any inaccurate or incomplete personal data we hold about you.
The right to erasure of personal data we hold about you, where one of the grounds set out in UK GDPR applies.
The right to restriction of processing in certain circumstances, for example while we investigate a request you have made.
The right to data portability for personal data you have provided to us, where the processing is based on consent or on a contract and is carried out by automated means.
The right to object to processing carried out on the basis of our legitimate interests, including any related profiling, with effect for the future.
The right to withdraw consent at any time, where we rely on consent as the lawful basis for processing.
The right to lodge a complaint with the Information Commissioner’s Office, the United Kingdom’s supervisory authority for data-protection matters. We would, however, appreciate the opportunity to address any concerns first.
To exercise any of these rights, please contact us through the channel listed on the About Us page. We will respond within the timeframes required by UK GDPR, which is normally one month from receipt of your request.
How we keep your personal data secure
We apply technical and organisational measures appropriate to the risks involved in processing personal data through a public-facing editorial website. These include encrypted connections (HTTPS) for all traffic, restricted administrative access on a need-to-know basis, secure password practices, regular software updates and reasonable monitoring for suspicious activity. No system connected to the internet is completely secure, and we cannot guarantee absolute security, but we treat the protection of your data as a serious responsibility.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes in our processing activities or in applicable law. The “Last updated” date at the top of the page shows when the most recent revision took effect. Material changes will be highlighted on the website where appropriate. We encourage you to review this page periodically.